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FOCUS
THIS WEEK: Minimal 2012 Vehicle Growth On U.S. Roads vs
2008
"The car and light truck population
in the U.S. will not be much higher during 2012 than the 242 million light
vehicles in operation four years ago in 2008."
"Despite growing light vehicle sales in the U.S., annual volume remains
substantially below the nearly 17 million average-annual sales recorded
between 1999 and 2006. Lack of light vehicle population growth in the U.S.
since 2008 (annual growth averaged 2.1% between 2000 and 2008) has
significant aftermarket implications in terms of vehicle average age and
product volume."
Jim
Lang
* * * * * * * * * * * *
Special Announcement
2012 AAIA Factbook & Lang Annual Immediately Available Electronically
Click here
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New Weekly 6-page Lang Report®
Check your email inbox this Thursday at 10 AM Eastern time for the Lang
Report® (published monthly since 1990) in its new weekly electronic format.
If you are not presently a subscriber to the weekly Thursday 6-page Lang
Report®, click Here
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* * * * * * * * * * * *
Light Vehicle Growth Below Historic Levels
Cars and light trucks in the U.S.
increased at an average 2.1% annual pace between 2000 and 2008. Over the next
two years, the light vehicle population shrank at 0.4% annual rate.
Despite new vehicle sales rising to an estimated 13.8 million during 2012,
the number of cars and light trucks on U.S. roads will not be substantially
higher than four years earlier.
Aftermarket Implications
The stagnate vehicle population (in terms of total
numbers) in the U.S. between 2008 and 2012 has been a primary factor boosting
the average age of cars and light trucks in operation.
Light vehicle age soared from 9.9 to 10.6 years between 2008 and 2011. Lang
Marketing projects light vehicle average age will top 11.0 years by 2013.
Aftermarket Growth
Aftermarket annual growth averaged approximately 3% during 2010 and 2011,
without significant gains in car and light truck population or annual miles.
Aftermarket car and light truck growth in U.S. during 2010 and 2011 resulted
from greater aftermarket product use per vehicle, which was driven by the
aging mix of vehicles in operation.
Bonus Analysis in Thursday Lang
Report®
More analysis of light vehicle population growth will be presented in the
Lang Report® this Thursday, emailed at 10 AM Eastern time, in its new 6-page
weekly format.
If you are not a subscriber to the 6-page weekly Lang Report®, click Here
to add it to your market intelligence arsenal.
Reproduction
for publication is encouraged, with the following attribution: 'From
Aftermarket Insight™ by Jim Lang, President of Lang Marketing Resources,
Inc., www.langmarketing.com.
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Jim Lang
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Jim
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