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Issue 350 • November 13, 2012  

 

WEEKLY INSIGHT INTO THE AUTOMOTIVE AFTERMARKET FROM LANG MARKETING

 

Aftermarket
Specialist In

 

• Competitive Analysis

• Market Intelligence

• Brand Performance

• Strategic Planning

Visit our website
Lang Marketing

2012 Factbook & Lang Annual Exec.Summary

•       Table of Contents

•       Order Form

Lang Reportฎ

•       Description

•       2007 Index

•       Order Form

Brand Share Analysis Program

FOCUS THIS WEEK: Foreign Vehicles Roll To A Majority Of Annual Miles

"Foreign nameplates in operation average greater fuel efficiency than their domestic counterparts. In addition, foreign nameplates comprise a majority within vehicle age groups averaging the highest annual driving (6 years and younger) by U.S. consumers. These two factors are pushing foreign nameplates toward a majority of annual light vehicle mileage on U.S. roads."

"Lang Marketing projects foreign nameplate cars and light trucks will be driven more miles by Americans in 2016 than all domestic light vehicles. With foreign nameplates likely to expand their new vehicle sales share over the next five years, this mileage trend seems irreversible."


Jim Lang

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8 More Sponsor Partners Needed Now

8 more Sponsors representing a combination of different Sponsorship levels are needed to ensure a 2013 season for Aftermarket Insight.

Without Partner Sponsors the December 25, 2012 Aftermarket Insight will be the last issue distributed each week via 25,000 emails (over 1.3 million per year). Lang Marketing will underwrite up to half of 2013 Aftermarket Insight costs.

Click Here for Sponsorship (and its Rewards) Info.
Click Here for a Sponsorship Agreement.

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Vehicles With Highest Annual Miles

 

Annual per-vehicle mileage differs with vehicle age groups. Cars and light trucks 6 years and newer are generally driven "harder" by Americans than older vehicles, averaging substantially more annual miles than the typical light vehicle.

 

Majority Of High-Mileage Vehicles

Foreign nameplates have steadily increased their share of new vehicle sales in the U.S., averaging over half of new car and light truck sales during the past 6 years and providing foreign nameplates a majority of the "most-driven" vehicles on U.S. roads.

 

Foreign Versus Domestic Nameplates

Foreign nameplate cars and light trucks generally have a higher MPG efficiency than their domestic counterparts. In addition, cars, on average, are more fuel efficient than light trucks.

With foreign nameplates generating over 60% of new car sales during the past 10 years (and nearly two-thirds of car sales since 2007), this means that when Americans choose to drive a car (rather than a light truck) this generally shifts mileage toward foreign nameplates.

 

Mileage Shift To Higher MPG

With high gas prices, multi-vehicle households are shifting miles to higher MPG cars and light trucks which they own.

 

Mileage Majority By 2016

Lang Marking projects foreign nameplates will generate at least 51% of annual light vehicle miles by 2016.

Foreign nameplate mileage share will continue to climb, with Lang Marketing projecting foreign cars and light trucks will account for approximately 55% of total light vehicle miles on U.S. roads by 2019.

 

Aftermarket Impact

The growing share of miles generated by foreign nameplates along with their majority of vehicles in the repair-age sweet-spot by 2015 will combine to supercharge foreign car and light truck nameplate aftermarket product grow over the next 5 years.

 

* * * * * * * * * * * *

8 More Sponsor Partners Needed Now

8 more Sponsors representing a combination of different Sponsorship levels are needed to ensure a 2013 season for Aftermarket Insight.

Without Partner Sponsors the December 25, 2012 Aftermarket Insight will be the last issue freely distributed each week via 25,000 emails (over 1.3 million per year). Lang Marketing will underwrite up to half of 2013 Aftermarket Insight costs.

Click Here for Sponsorship (and its Rewards) Info.
Click Here for a Sponsorship Agreement.

 

 

* * * * * * * * * * * *

 

Aftermarket Insight
2013 Sponsorship Program

Five 2013 Sponsorship Levels


I. $20,2000: Platinum Level

Rewards (over $8,000 plus logo placement and AI redistribution permission)

  1. Five Months of Consulting Retainer Services from Lang Marketing.
  2. Company Logo placement at top and middle of each weekly Aftermarket Insight.
  3. 2012 Lang Aftermarket Annual.
  4. Lang Report 12 month subscription.
  5. Permission for unlimited redistribution of the copyrighted weekly 2013 Aftermarket Insight.



II. $15,000: Gold Level

Rewards (over $6,600 plus logo placement and AI redistribution permission)

  1. Four months of Consulting Retainer Services from Lang Marketing.
  2. Company logo placement in each weekly Aftermarket Insight issue
  3. 2014 Lang Aftermarket Annual
  4. Lang Report 12 month subscription.
  5. Permission for unlimited redistribution of the copyrighted weekly 2013 Aftermarket Insight.



III. $10,000: Silver Level

Rewards (over $3,800 plus logo placement and AI redistribution permission)

  1. Two months of Consulting Retainer Services from Lang Marketing.
  2. Company logo placement in each weekly Aftermarket Insight issue.
  3. 2014 Lang Aftermarket Annual
  4. Lang Report 12 month subscription.
  5. Permission for unlimited redistribution of the copyrighted weekly 2013 Aftermarket Insight.

IV. $5,000: Bronze Level

Rewards (over $1,000 plus name placement)

  1. Company name placement in each weekly Aftermarket Insight issue.
  2. 2014 Lang Aftermarket Annual
  3. Lang Report 12 month subscription.



V. $1,500: Supporting Level

Rewards (over $360 plus name placement)

  1. Company name placement in each weekly Aftermarket Insight issue.
  2. Lang Report 12 month subscription

 

AFTERMARKET INSIGHT 2013 SPONSORSHIP AGREEMENT

Click
Here for a Sponsorship Agreement.

 

Phone Jim Lang
(201) 652-5220, x12


E-mail Jim Lang