|
FOCUS THIS
WEEK: Foreign Vehicles Roll To A Majority Of Annual Miles
"Foreign nameplates
in operation average greater fuel efficiency than their domestic
counterparts. In addition, foreign nameplates comprise a majority within
vehicle age groups averaging the highest annual driving (6 years and younger)
by U.S. consumers. These two factors are pushing foreign nameplates toward a
majority of annual light vehicle mileage on U.S. roads."
"Lang Marketing projects foreign nameplate cars and light trucks will be
driven more miles by Americans in 2016 than all domestic light vehicles. With
foreign nameplates likely to expand their new vehicle sales share over the
next five years, this mileage trend seems irreversible."
Jim Lang
* * * * * * * * * * * *
8 More Sponsor Partners Needed Now
8 more Sponsors representing a combination of different Sponsorship levels
are needed to ensure a 2013 season for Aftermarket Insight.
Without Partner Sponsors the December 25, 2012 Aftermarket Insight will
be the last issue distributed each week via 25,000 emails (over 1.3
million per year). Lang Marketing will underwrite up to half of 2013 Aftermarket
Insight costs.
Click Here
for Sponsorship (and its Rewards) Info.
Click Here
for a Sponsorship Agreement.
* * * * * * * * * * * ** * * * * * * * * * * *
Vehicles With Highest Annual Miles
Annual per-vehicle
mileage differs with vehicle age groups. Cars and light trucks 6 years and
newer are generally driven "harder" by Americans than older
vehicles, averaging substantially more annual miles than the typical light
vehicle.
Majority Of
High-Mileage Vehicles
Foreign nameplates have steadily increased their share of new vehicle sales
in the U.S., averaging over half of new car and light truck sales during the
past 6 years and providing foreign nameplates a majority of the
"most-driven" vehicles on U.S. roads.
Foreign Versus
Domestic Nameplates
Foreign nameplate cars and light trucks generally have a higher MPG
efficiency than their domestic counterparts. In addition, cars, on average,
are more fuel efficient than light trucks.
With foreign nameplates generating over 60% of new car sales during the past
10 years (and nearly two-thirds of car sales since 2007), this means that
when Americans choose to drive a car (rather than a light truck) this
generally shifts mileage toward foreign nameplates.
Mileage Shift To
Higher MPG
With high gas prices, multi-vehicle households are shifting miles to higher
MPG cars and light trucks which they own.
Mileage Majority By
2016
Lang Marking projects foreign nameplates will generate at least 51% of annual
light vehicle miles by 2016.
Foreign nameplate mileage share will continue to climb, with Lang Marketing
projecting foreign cars and light trucks will account for approximately 55%
of total light vehicle miles on U.S. roads by 2019.
Aftermarket Impact
The growing share of miles generated by foreign nameplates along with their
majority of vehicles in the repair-age sweet-spot by 2015 will combine to
supercharge foreign car and light truck nameplate aftermarket product grow
over the next 5 years.
* * * * * * * * * * * *
8 More Sponsor Partners
Needed Now
8 more Sponsors representing a combination of different Sponsorship levels
are needed to ensure a 2013 season for Aftermarket Insight.
Without Partner Sponsors the December 25, 2012 Aftermarket Insight will
be the last issue freely distributed each week via 25,000 emails (over
1.3 million per year). Lang Marketing will underwrite up to half of 2013 Aftermarket
Insight costs.
Click Here for Sponsorship (and its Rewards) Info.
Click Here for a Sponsorship Agreement.
* * * * * * * * * * * *
Aftermarket Insight
2013 Sponsorship Program
Five 2013 Sponsorship Levels
I. $20,2000:
Platinum Level
Rewards (over $8,000 plus logo placement and AI redistribution permission)
- Five Months of Consulting Retainer Services from Lang
Marketing.
- Company Logo placement at top and middle of each
weekly Aftermarket Insight.
- 2012 Lang Aftermarket Annual.
- Lang Report 12 month subscription.
- Permission for unlimited redistribution of the
copyrighted weekly 2013 Aftermarket Insight.
II. $15,000: Gold Level
Rewards (over $6,600 plus logo placement and AI redistribution permission)
- Four months of Consulting Retainer Services from Lang
Marketing.
- Company logo placement in each weekly Aftermarket
Insight issue
- 2014 Lang Aftermarket Annual
- Lang Report 12 month subscription.
- Permission for unlimited redistribution of the
copyrighted weekly 2013 Aftermarket Insight.
III. $10,000: Silver Level
Rewards (over $3,800 plus logo placement and AI redistribution permission)
- Two months of Consulting Retainer Services from Lang
Marketing.
- Company logo placement in each weekly Aftermarket
Insight issue.
- 2014 Lang Aftermarket Annual
- Lang Report 12 month subscription.
- Permission for unlimited redistribution of the
copyrighted weekly 2013 Aftermarket Insight.
IV. $5,000:
Bronze Level
Rewards (over $1,000 plus name placement)
- Company name placement in each weekly Aftermarket
Insight issue.
- 2014 Lang Aftermarket Annual
- Lang Report 12 month subscription.
V. $1,500: Supporting Level
Rewards (over $360 plus name placement)
- Company name placement in each weekly Aftermarket
Insight issue.
- Lang Report 12 month subscription
AFTERMARKET INSIGHT 2013 SPONSORSHIP AGREEMENT
Click Here for a Sponsorship Agreement.
|
