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THIS WEEK: 2013 Lang Annual Covers Foreign Aftermarket Expansion
"The
just-released 213-page Lang Aftermarket Annual analyzes growing foreign
nameplate aftermarket dominance of car and light truck products. Foreign
nameplates increased 2011 aftermarket product sales at an average annual rate
nearly four times the 2011 growth pace of domestic nameplate light
vehicles."
"The rapidly expanding foreign vehicle aftermarket (analyzed indepth in the 2013 Lang Aftermarket Annual) is creating
major changes across the aftermarket involving product distribution, brand
use, as well as where parts are purchased and installed. Order the all-new
2013 Lang Annual for immediate electronic delivery. Click here
for a Table of Contents. Click here
for an Order Form "
Jim
Lang
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New DIFM Brand Share Reports
Focusing on Outlet Foreign Repair Volume
New Brand Share Reports
from Lang marketing for Service Stations & Garages and Foreign Secalists covering 60 Products.
Click here
for a Description, here
for a Brochure and here
for a Participation Agreement .
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Foreign
Nameplate Aftermarket Soars
The 2011 foreign vehicle
aftermarket increased at nearly four times the 2011 annual growth pace of
domestic car and light truck products.
The foreign nameplate 2011 aftermarket climbed at a faster annual rate than
at any time over the past ten years.
$1.1 Billion More 2011 Growth
Foreign nameplate car and light truck aftermarket 2011 products soared $1.1
billion more than domestic car and light truck aftermarket products at
user-price.
This additional growth occurred despite domestic vehicles comprising over 60%
of cars and light trucks on U.S. roads during the year.
Over 70% Of 2011 Aftermarket
Expansion
Foreign vehicles were the growth engine of 2011 aftermarket expansion.
Despite accounting for less than 40% of vehicles in operation during the
year, foreign nameplates generated over 70% of annual aftermarket light
vehicle product expansion.
DIFM Market Dominance
Reflecting their heavy concentration among vehicles 12 years and younger,
foreign vehicles account for a much larger share of the DIFM market than they
do of DIY product sales.
Overall, foreign nameplate cars and light trucks comprised a two-thirds
larger share of the 2011 Service (DIFM) market than they did of 2011 DIY
product volume.
2013 Lang Aftermarket Annual
The just-released 213-page Lang Aftermarket Annual is electronically
available for immediately delivery and provides the most comprehensive
analysis of the foreign vehicle aftermarket, with a five-year historical
prospective. To order this must-have electronic report, click here.
Reproduction for publication is encouraged,
with the following attribution: 'From Aftermarket Insight™ by Jim
Lang, President of Lang Marketing Resources, Inc., www.langmarketing.com.'
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